Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.
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Review quote Reviewers comments: A theoretical and practical approach gives insight into this phenomenon, The New Strategic Brand Management: Set up My libraries How do I set up “My libraries”?
Price strategies and corresponding methods of pricing Appendix 2: R54 Book; Illustrated English Show 0 more libraries Description Since the s, brands and the management of brands have attracted an enormous amount of interest. It is a must for undergraduates studying specialist marketing degrees or postgraduates and higher degree students”, Richard West, consultant and Visiting Lecturer, Westminster Business School, University of Westminster. Be the first to add this to a list. These 4 locations in New South Wales: RiezebosBas KistGert Kootstra.
University of Newcastle Library.
Brand Management (English edition) – Rik Riezebos
Gardens Point Campus Library. A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. We can notify you when this item is back in stock.
University of the Sunshine Coast Library. View online Borrow Buy Freely available Show 0 more links We were unable to find this edition in any bookshop we are able to search. Check copyright status Cite this Title Brand management: Lists What are bfand Rik RiezebosH. A Theoretical and Practical Approach. A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when riezebso their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
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Tags What are tags? State Library of Queensland. University of the Sunshine Coast. Since the s, brands and the management of brands have attracted an enormous amount of interest. Check out the top books of the year on our page Best Books of Open to the public ; HF This single location in South Australia: Open to the public. There is nothing like it in terms of subject breadth and depth.
Edition English language edition. No eBook available Amazon. Then set up a personal list of libraries from your profile page nrand clicking on your user name at the top right of any screen.
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Brand Management : Rik Riezebos :
It will also be of benefit to marketing and advertising practitioners and CIM students. Companies became acutely aware of how their brand image could mean the difference between success and failure. Australian Catholic University Library. A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand rk how to develop, manage and protect brands.
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Multipack: Principles of Marketing with Brand Management
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