ETOP(Environmental Threat and Opportunity Profile) is a technique to structure environmental involves: Dividing the environment. Environmental Threat and Opportunity Profile (Etop) – Download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation. ETOP analysis is a management tool that analyses environmental information and determines the relative impact of threats and opportunities for the systematic .

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It is important to recognize progile opportunities and threats outside company operations. When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

GE is cash rich company. Wishing you good luck and best wishes to your sincere endeavours. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it. The downstream sector is a term commonly used to refer to the refining of environmenfal oil and the selling and distribution of natural gas and products derived from crude oil.

Environmental Threat and Opportunity Profile (ЕТОР)

This is achieved by brainstorming. Global Competitiveness Index for igniting economic growth. Methods, Techniques and other Details. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other.

The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions. Once an organization gets into reputation problems, it goes on growing like weeds in a garden.


A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact engironmental each sub factor on the organization is described in the form of a statement.

It results in a quantity of information related to forces in the environment. However, they are facing tough competition in oil exploration and production from private players like Reliance, Essar, Adani, etc.

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are environjental by outsiders. But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry. Each of the major factors pertaining to a particular sector of environment may be divided into sub-sectors and their effects studied.

Efforts should be taken to make environmentall more objective wherever possible. Though some elements affect the organization as a whole, others affect only the management.

Growing affluence among urban consumers; Exports potential high. When organizations can think far ahead, they can create some opportunities.

Strategies are means of operationally signing a policy for goals and objective. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. Changes in philosophy and leadership style are under the etoop of the manager. Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile.

There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc. Ironically, stronger organizations can be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead. Mostly ancillaries and associated companies supply parts and components, REP licenses for imported envidonmental materials available.


As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment. The optimum level of flexibility should be maintained. The preparation of an ETOP provides a clear picture for organization envirohmental formulate strategies to take advantage of the opportunities and counter the threats in its environment.

Unlike the external environment of a business, the internal environment can be controlled. Managing image of an organization is most important in the external environment. Customer preference for motorbike, which are fashionable, easy to ride and durable.

The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus. Some opportunities can be foreseen, such as being able to expand a franchise into a new city. You must be logged in to post a comment. The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India.

Data should be collected from good sources otherwise the entire process of environmental scanning may go waste. For company to function very well and to be productive to its maximum standard effective strategy should not be impeded.

Leave a Reply Click here to cancel reply. Business environment analysis threqt a regular business feature. Examples of external threats include new and existing regulations, new and existing competitors, new technologies that may make products or services obsolete, unstable political and legal systems in foreign markets and economic downturns.

This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment. It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh.

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